WIN: Best Viral Commercial EVER!

This is by far the best online commercial in history. Gosh, if only more commercials were like this then they may be tolerable to watch again. We won’t say anything else and spoil the surprise, check out the commercial for yourselves:

Do you like this? Then SHARE IT!

WIN: Amazing Audi Commercials

Opinions towards commercials can be very subjective. As we saw after the 2012 Superbowl, viewers rated a dumb Budlight beer commercial with an ugly dog fetching beers as the #1 Superbowl commercial.

This example teaches anyone in marketing the most important lesson: know your target audience. Even if a commercial lacks creativity and originality, as long as your audience enjoys watching an ugly dog fetching beers, it will be rated as the #1 commercial during the most expensive TV spot of the year.

But do you know what doesn’t lack creativity and originality? Audi’s winter and Superbowl commercials. Creative, catchy, and original – these commercials were very well done.

Referring to the article, Target: Best Holiday Commercials, the Audi TV spots met every criteria of a great commercial. Nice intro, great sell of value propositions, and very clever.

Check them out:

A Successful Company Blog, on a Low Budget

Follow this business plan and implement a successful company blog at a low budget. Enjoy:

A successful blog will yield great results for any company. It can help companies gain awareness and branding online, increase visibility, improve SEO ranking, and also help develop organizations as thoughts leaders in their respective industry.

But if a blog is not managed properly, or not maintained – its consequences can be devastating. Aside from having a poor website, there is no larger deterrent to suspend pursuing a company than finding a company blog that is not regularly updated.

Maintaining a blog is difficult and expensive. It requires several resources that are hard to come by such as thought leaders, analysts, writers, editors, and a web developer to integrate the blog in your website. Hiring the right resources can cost an organization $100,000 to $200,000 a year.

But what if is it possible to have a successful company blog for $5,000 a year, without adding any additional resources? Impossible? Nothing is impossible.

So how can companies run a successful blog for such a low cost?

The answer is, use your most valuable assets, your employees. In 2012, much if not most people in the developed world are proactively using social media networks such as Facebook, LinkedIn, and Twitter. What social media has given these people, who include your employees, is a stage to write on. Using words or video, everyone that uses social media networks are expressing thoughts and opinions through social networks. In essence, these people have all become bloggers. The degrees and topics may vary, but you will be surprised to find that just about 1 out of 50 people can contribute to your company blog.  With a successful internal campaign that is discussed below, companies can find these employees, and encourage them to contribute. But before we get into the marketing plan, let’s discuss why this wouldn’t have worked in the past:

In 2007, there were approximately 50 million Facebook users. That is 6% of the total number of Facebook users in the world today. In the same year, the population of New York (18 million) was double the number of active LinkedIn accounts. As a population, social media was new to us. We were not accustomed to sharing our ideas and thoughts online, but now we are. We have learned to communicate through online mediums, which had turned us all into bloggers in 2012. Today’s numbers: over 800 million active Facebook users, 200 million LinkedIn users, and Twitter is on track for 500 million during March 2012. These bloggers are everywhere around us, even within your organization!

The Plan:

The goal of this initiative is not only to create a successful blog for the organization, but also to keep costs down. That means there are no new positions being created, no salaries being added to the payroll. Since employees are already blogging, there is no need for them to be blogging during work hours. All will stay constant, with the exception of the company using the employees’ blog posts and rebranding them as their own, while still giving credit and back links to the employees’ sites.

Phase 1: Discover your company bloggers

  • Create a “company blogger” initiative within your organization:
    • Initiative to be communicated to employees via email.
    • Create an internal marketing campaign with posters around the office.
    • Requirements:
      • Employee must already be blogging.
      • Blog content may be business and personal, as long as there is a healthy balance between both, and blog posts are professional.
      • At least 3 months of consistent writing that can be reviewed.
        • Minimum one relevant business post every two weeks is required.
    • Incentive to employees:
      • Be an official company blogger with name/profile posted on company website.
      • Articles will be linked back to blogger site if applicable.
      • Bloggers able to build their brands as company markets the blog articles worldwide.

Phase 2: Review and prepare bloggers

  • If less than four bloggers are interested, it’s best to scrap this idea right away. Again, there is nothing worse than a blog that isn’t regularly updated.
  • If four or more bloggers are interested:
    • Review bloggers’ past relevant business articles.
    • Define requirements for company blog:
      • Two types of blog posts:
        • Newsworthy blog post: 150-450 words
        • White paper/Case Study blog post: 1,000-1,500
      • Posts must:
        • Discuss company products and news.
        • Discuss industry trends and news.
        • News about competitors.
          • No bashing of competitors.
        • No proprietary information to be disclosed online.
          • Determined by organization.

Phase 3: Test bloggers and implement blog technology

  • Now that the criteria have been set and bloggers have accepted, test bloggers for one month and review their articles. Provide feedback to bloggers.
  • During this month, implement and test blog technology for your website. Build and begin to apply marketing plan for blog.
    • Enable social sharing for posts.
    • Enable Facebook comments.
    • Create RSS feeds and social tools to follow blog.
    • List of categories for blog.
    • Build list of all directories and relevant industry sites that posts can be forwarded to.

Phase 4: Go live!

  • There is nothing left to do, start publishing posts submitted by blogger employees!

Target: Best Holiday Commercials

This winter season, Target took the gold for the best holiday TV commercial campaign. While typical commercials attempt to drive consumers to their doors by offering sales after sales at obnoxious volumes, Target’s commercials were joyful, catchy, fun, invoked positive emotion, and described their products extremely well.

Check out the one commercial from their campaign, and read the analysis below!

 

 

Target Holiday TV Commercial:

 

Target Audience:
80% women, between the ages of 27-45, most likely married. 20% men, married, between the ages 30-45.

Creating a successful commercial:

Step 1: Intro
0-15 seconds of commercial:

The goal of the intro is to capture the audience’s attention. Most commercials attempt to do this by blowing out your ears with a very loud intro. But this is never successful. If you want to capture your audience’s attention, you need to break away from the routine, and Target does this exceptional well. Their intro, or first scene of the commercial is certainly quiet for a commercial. The intro for this commercial was subtle enough that it engages viewers, drawing their attention to the TV screen.

Step 2: Body
15-25 seconds of commercial:

With the viewers engaged, this is the point when Target can sell their value proposition. Standard protocol in this part of a commercial is to discuss price cuts, sales, great deals. – extremely boring, dry content. Target avoided this, and instead effectively marketed their products with one of the oldest trick in the book, music! And Target didn’t use any type of music, they used one of the most popular Christmas songs ever, vital to the success of this commercial and others like it in the campaign! With the music playing in the background, the commercial smoothly transitioned between scenes, or in this case different rooms of the house. As the camera moved throughout the house, all the products available at Target were glowing as they appeared one by one in the each room. With a house full of products from Target, the target audience would have trouble thinking of what they couldn’t purchase from Target.

The commercial also did a great job of balancing the products with scenes that emulated positive emotions through the use of happy people. This addition is another vital criteria to a successful commercial. By adding the people, Target was no longer selling products, they were selling products that made people happy.

Step 3: Call to Action
25-30 seconds of commercial:

By now, any commercial should have wined and dined you, what’s left is to seal the deal through a clever “Call to Action”. Though call to actions vary from commercial to commercial, the goal is always the same: get your viewers calling you, learning more about you, or planning to visit you.

In a very creative and exciting way, Target achieved the “call to action” goal by creating the perfect slogan is: “Santa has elves, you have Target”. Genius, comparing yourself to Santa Claus….well done Target, well done.